Friday, March 7, 2008

Meta tag description vs. keywords

The Meta tag description should be English sentence writing.

see the example from Costco.com


<meta name="keywords" content="Shop at Costco, Costco Canada, Great
deals at Costco, Low price, Music, DVDs, Baby, Health, Personal Care,
Beauty, Electronics, Computers &amp; laptops, Appliances, Jewelry,
...Pet Supplies, Invitations &amp; announcements, Gifts &amp; tickets,
Musical Instruments, Costco Business Delivery, Accessories">

<meta name="description" content="Costco Wholesale operates an
international chain of membership warehouses, carrying brand name
merchandise at substantially lower prices than typical retail.">

Sunday, December 23, 2007

Tag search v.s. X-cart product search

WeNeedSigns is aiming to build over 1,000 pre-designed signs for customer to choose. In the first week of getting this order, I was thinking about 2 main challenges--
1) how to get the right set of search results with just a few clicks by first-time visitors
2) how to provide an online design tool that even a granny can use without much support

Here is my answer to the first challenge:

X-cart keyword search is not bad at all. It looks into product's title, short description, and keyword sets. Store owner, product manager, needs to add keywords when build up it's product database. It's OK when adding the keywords for hundreds of products. But for thousands, the approach should be adjusted.


I play with online photo album on Flickr a lot. Photo Tags is an easy way to locate the picture from thousands of previously posted pictures. Furthermore, I saw many websites with dynamic contents deployed the same tool in providing up-to-date shortcuts to their visitors.

It's a good idea to adopt. But, we need to modify the x-cart modules. Here is the additional construction that we did to meet the demands.

The bottom line is that our tool can scoop out items quickly and precisely. I need to satisfy 2 conditions
-- not missing anything in answering a request (comprehension)
-- not mis-interpreting a request (precision)

Answer to above request is
1) make the tag as comprehensive as possible
2) to Refine the search results over the scoop-out




3. build a tag word adding tool, that will add these inheritaged attributes to the tag set of a sign
-- Product category of different levels
-- available product materials
-- Product titles
-- Additional keywords
-- easily clone the tags from one sign to another

4. In programming algorithm, the tag cloud is just an output form. We need to create the input (feed) stream and that will keep the cloud fresh and dynamic. Here, we define the input feed from 2 origins: keyword searching, and browsing destination.

So far, I won't think our sample of search or browsing could actually verify the modification is done well or not. We are crossing our finger to look forward huge demands flooding in.

tag cloud



You may found it from torrents, and flickr. pretty handy and useful, when you exploring an environment where the user is taking the lead to your navigation destination.

Wiki has its definition, applications and coding links. It's an idea in sync with Web 2.0 spirit, which aim to facilitate creativity, collaboration, and sharing between users.

Considering the seasonal demands of signs. This tag cloud can always provide the most up-to-date shortcuts to store visitors by the design itself. It brings new level of convenience to both store owner and their customers.

WeNeedSigns defines its cloud by these ideas:
1) Show the leading matching tags from user's searching or browsing behavior. These tags are the keywords of a sign product.
2) There are 6 leading levels
3) Display the tag cloud with the tags of each different levels


3 of level 1: Sales, holiday, yard (framed in green)
4 of level 2: open, sale, big, horse (framed in blue)
8 of level 3: first, happy, grand, parking, mile, sky, vertical, wine (framed in orange)
12 of level 4
16 of level 5

It's not that difficulty to create a whole page with tag cloud. But, I think that it won't be nice to your eyes. Only satisfied the curiosity.